KFC
Case Study
KFC, Marietta, GA
Protecting a 56-Foot Landmark
KFC’s “Big Chicken” is a highly recognizable restaurant landmark. Awnex partnered with Identity Wood Products to bring warm, custom wood accents into a system built for daily QSR wear.
- 56
- Iconic landmark protected
- 3
- Signature finish families
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This KFC project kicked off Awnex’s long-running relationship with KFC and YUM! Brands. Working alongside Identity Wood Products, Awnex customized our standard Colorado Soffit Canopy system to incorporate real wood siding. Colors included vibrant KFC red and white as well as multiple shades of natural wood tone. These custom colors were designed to match KFC’s Southern-cooking identity.
The result gave KFC a look that set this location apart while still functioning as an efficient drive-thru system that is built for maximum durability. The project also served as a model: the customized wood-accented approach helped shape future projects, turning a one-off passion project into a repeatable system other KFC locations could use.
